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Florists' Review May 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 23 In Belgium, it's much simpler. ree years of study will earn one an EFDE (European Floral Design Education) diploma, and then one is ready to work. I believe that the Belgian education process doesn't go enough in depth on some subjects that are important to be a fl orist, so I'm working with the Belgian federation to make changes. Trends in Europe that are infl uenced by the U.S. Trends in European countries are much like the ones in the United States because we are now all infl uenced by social networks such as Instagram, Pinterest and others. In recent years, the mix of dried and fresh fl owers has become commonplace, in a boho-chic style. But that trend is starting to fade. e classic style is returning and requires cleaner shapes and a more regular work. Clean shapes, however, do not exclude original shapes. In Europe, we are constantly thinking outside the box, and this allows us to push each other toward better work. In terms of colors, one of the announced trends is "Barbiecore"—an aesthetic inspired by the Mattel Barbie doll that embraces vibrant hues, particularly the doll's signature color of bubblegum pink. Also popular is orange-pink, as is combining orange and pink. Designers can add a brownish hue to give their work a more vintage feel. After all, it goes perfectly with pampas herbs, which are, nowadays, always more or less present. On the fl ip side, the natural aesthetic remains a timeless classic, especially today, comprising white and green hues. is is my brief description of European fl oral art, which still hides many beautiful surprises to foreign fl orists. To master it requires practice, patience and refl ection. I like to say that we are fl oral designers and artists before being fl ower sellers in Europe; that's what makes us diff erent. But because everything continuously evolves and infl uences come from everywhere, I think that, in two years, we could imagine a new article on this subject. Max Hurtaud is a French Master Florist based in Brussels, Belgium, specializing in fl oral event design and fl oral coaching and teaching, which he does around the world. Originally from La Rochelle, France, Hurtaud earned his French Master Florist credentials after six years of study in Bordeaux, France, and worked in England before moving the Brussels in 2015. He has been awarded multiple times in prestigious international competitions, including the bronze medal in the Belgian Floral Art Championship, in 2020. Traveling to discover different cultures is his passion and the main source of inspiration for his eclectic work. MAYESH x The Floral Coach® Design Tour MORE DETAILS & TICKETS AT MAYESH.COM/DESIGN-TOUR JOIN US ON ONE OF OUR STOPS! •colortheoryintensive •spiralbouquetdemo&hands-on •care&handlingwithDavidDahlson •lifetimeaccesstoonlinemini-prepcourse •professionalphotosofyourwork •networkinghappyhour WHAT'S INCLUDED?

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