B
usiness is booming for those
who use video marketing to
educate, generate leads and
convert customers. Videos have
become an integral part of every
digital platform and channel. Business
Insider found that 244.4 million
people in the U.S. watched digital
media in 2020, a number that has
grown. In 2022, according to HubSpot,
a developer of marketing, sales and
customer-service software products,
people spent an average of 19 hours
per week watching videos online.
A study by Wyzowl, an animated video
company, gives more positive news
about video marketing:
• More than 96 percent of video
marketers stated that videos help
customers better understand their
products or services;
• 95 percent said videos increase
brand awareness;
• 96 percent felt they receive a good
ROI from them.
e best news? A whopping 91 percent
of consumers actually want to see
more videos from brands. Yes, that
includes yours. And the video
marketing field is still fairly wide
open for florists.
What the Heck is Video
Marketing, Anyway?
It's simply using videos to reach
current and potential customers
online. Videos can promote your
products and services, increase
engagement on social media, teach
your customers new things and
entertain them. Video marketing can
make you stand out in a crowded field
by showing what makes you special—
and what makes you human.
Extra Features and Video Online FloristsReview.com
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