Florists' Review - April 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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Page 50 of 67

B usiness is booming for those who use video marketing to educate, generate leads and convert customers. Videos have become an integral part of every digital platform and channel. Business Insider found that 244.4 million people in the U.S. watched digital media in 2020, a number that has grown. In 2022, according to HubSpot, a developer of marketing, sales and customer-service software products, people spent an average of 19 hours per week watching videos online. A study by Wyzowl, an animated video company, gives more positive news about video marketing: • More than 96 percent of video marketers stated that videos help customers better understand their products or services; • 95 percent said videos increase brand awareness; • 96 percent felt they receive a good ROI from them. e best news? A whopping 91 percent of consumers actually want to see more videos from brands. Yes, that includes yours. And the video marketing field is still fairly wide open for florists. What the Heck is Video Marketing, Anyway? It's simply using videos to reach current and potential customers online. Videos can promote your products and services, increase engagement on social media, teach your customers new things and entertain them. Video marketing can make you stand out in a crowded field by showing what makes you special— and what makes you human. Extra Features and Video Online R E A D O N L I N E 51

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