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Florists' Review - April 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 25 By Tonneli Grüetter W hat makes a great wedding florist? Is it wow-factor, resilience under pressure or perhaps the ability to translate the unspoken language of love from client dream to big-day reality? To limit the vibrance and diversity of today's wedding industry to only 50 floral design companies across the United States and Canada is to take on a truly impossible task. So instead, we would like to introduce you to the "Class of 2023." To each of the event florists included on this list, we send our admiration and respect because they have earned a trust from their clients that no university can ensure by diploma. A great wedding florist is something forged under pressure, not unlike the diamond of a wedding ring. It is our hope that, within this list somewhere, you may see yourself, where you come from, where you are now or where you someday strive to be. We invite you to become enthralled with and inspired by the exceptional talents of these 50 elite floral design companies and designers, who have invested great care into the advancement of the floral arts. In curating this list, it was important that we represented florists who could accommodate a variety of styles and budgets. From luxurious full-service destination weddings dripping with orchids and garden roses to à-la-carte bouquets and boutonnières crafted from homespun blooms, the measure of a truly great wedding florist is not limited by budget but, instead, by the ability to achieve a shared vision resulting in unforgettable moments. e floral professionals on this list harness a spectrum of style. Each has demonstrated the ability to perform as a standout example of a chosen aesthetic, ranging from celebratory maximalism to modern minimalist design. To outsiders to the world of wedding flowers who may investigate these florists, peeking into the secret realm of big-day blooms from other corners of the floral industry, we must also include a special acknowledgment: Rare is the wedding florist who does it alone. Just as important as the lead designer are the fleet of delivery drivers, fabricators and floral assistants who make it all happen behind the scenes. Know that within each of the companies on this list, there is a full creative community. And so, to all, we present Florist Review's "Top 50 Wedding Florists of 2023." Florists' Review's "Top 50 Wedding Florists of 2023" Oak and Fig Floral Melissa Kilner Photography

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