34
March | 2023
Design
How to Create a
"PROM BAR"
Entice greater sales with an alluring and
interactive display of prom flower accessories.
Floral design, photos and text by Nita Robertson, AIFD, CFD
T
eenagers throughout North America
are planning now for their spring
formals and proms, and that means
lots of orders for flowers to wear and
carry. A "prom bar" will help you
increase your sales by creating a fun, exciting and
interactive experience for your customers. Display all of
the ribbons, bracelets, jewels and gems, decorative
wires, lights, ready-made corsage bases and other
accessories from which prom-goers can choose to
personalize their corsages and boutonnières, et al. Many
of them will spend more than they intended when they
see all the cool stuff you have and all the creative things
you can create.
Make sure you have prices posted for all items so that
shoppers can keep a mental tally as they build their
dream creations. To help you stay organized and
monitor your inventory, bag the selected items—
from back-stock inventory, not the display—as the
orders are placed (or at the end of every day), and
attach the items with the corresponding orders.
In addition to all of your accessory items, be sure
to have multiple sample corsages, boutonnières,
hairpieces, flower jewelry and other fanciful designs—
perhaps made with permanent botanicals—on
display in your prom bar. Not only will they show
your customers trendy flower and color combinations
and your creativity and artistry but also how the
