Extra Features and Video Online FloristsReview.com
R E A D O N L I N E
23
Tim Farrell, AIFD, CFD, AAF, PFCI,
owner of Farrell's Florist in Drexel Hill,
Pa., offers the following tips, culled
from his 40 years as a shop owner
and designer.
• Limit choices for consumers
to less labor-intensive designs.
• Promote color palettes instead
of specific flowers.
• Stay ahead of the game:
Create more designs than
you have orders for, and then
sell what is made.
• Get flowers in early, and process
and store them correctly, to save
time on your busiest days.
• Keep an upbeat attitude!
It starts at the top. Negativity
can be infections, so always
set the best example, no matter
how stressful the days get.
• Keep good records, and refer
to previous years' records
to help you project your
sales and staffing needs
for the current year.
Floral designs
on this page by
Tim Farrell, AIFD, CFD,
AAF. PFCI
