20
Feature
March | 2023
Coll's Garden Center & Florist; Jaffrey, N.H.
Tips for planning
and preparing for
the third busiest
holiday in a florist's
year, as well as
merchandising,
marketing and
sales advice.
By Nita Robertson, AIFD, CFD
A
lthough Mother's Day
this year falls as late
on the calendar as the
second Sunday in May
can (May 14), it is still
just around the corner! Are you ready
to make the most of it?
According to a survey of consumers
conducted for the National Retail
Federation, the top three Mother's
Day gift categories in 2022 were
greeting cards; flowers; and special
outings, including dinner out.
Greeting cards and flowers continued
to be staple gift categories last year,
with 75 percent of shoppers planning
to buy greeting cards and 72 percent
planning to buy flowers (up from 68
percent in 2021).
Another source, RetailMeNot, reports
that flowers were the No. 1 gift choice
for Mother's Day last year, with 47
percent of consumers buying them,
followed by chocolate (36 percent);
gift cards (29 percent); dinner out
(26 percent); jewelry (22 percent);
and beauty products, including
perfume (19 percent).
So, there's a look at your competition!
