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Mother's Day is the No. 3 revenue-generating holidays for florists, behind Valentine's Day
(No. 1) and Christmas/Hanukkah (No. 2), according to the Society of American Florists
(SAF). e national florist association reports that Mother's Day accounts for 26 percent
of all holiday floral transactions and 24 percent of all holiday dollar volume. Attracting
and handling all those orders efficiently and profitably requires early and careful planning,
organization and marketing.
One advantage that Mother's Day provides is that many customers are somewhat flexible
on the delivery date, and, therefore, the holiday has become, for many savvy florists,
"Mother's Day Week" instead of just "Mother's Day." By promoting the holiday as a
weeklong celebration of moms, most florists are able to handle more orders—and do so
more efficiently. Explain to customers that their mothers will be delightfully surprised
by early deliveries and thrilled to know their children are thinking of them early.
FLOWER SHOP!!! PHL; Philadelphia, Pa.
