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6 February 2023 welcome Kindest regards, Jules Lewis Gibson President & Creative Director Florists' Review Media Group Flower crown by Allure Farms Global Produce & Floral Show 2022 A s retail fl orists across America and beyond move into the home stretch of the "Super Bowl of love"—Valentine's Day, event fl orists gear up for a jam-packed season of love. Wedding season, of course, has expanded long past the traditional months of June and July. Nuptials are happening almost year- around these days. Some fl orists have reported weddings on weekdays due to jam-packed bridal schedules. Autumn has now eclipsed summer as the preferred time to tie the knot in some regions, especially locales down south where the heat is a deciding factor. Rather than fi ght the ferocious summer bugs and blazing heat, many Southern brides opt for the cooler days of fall for outdoor events. Within the pages of this issue, we have lots of inspiration and helpful tips to help you up your bridal game. More than 100 fl orists entered our "24th Annual Picture-perfect Weddings" contest, sponsored by Alexandra Farms and BoutStix. ere is much creativity and talent among the contestants, the hardest job is narrowing down the fi nalists. To help with the logistics of creating majestic events, we get the inside scoop and tricks of the trade from some of today's most renowned event fl orists in the article, " e Perils and Pleasures of Transporting Flowers." For those of you wondering if email marketing still works. e short answer is yes, yes, yes! In our feature, "Email Marketing Guide," we off er a deep dive into all things email to help you learn the best practices of this vital marketing tool. It may not be exciting, but email marketing brings in revenue. And, if your shop isn't already doing a booming prom business, our "Boost Prom Profi ts" feature will help you grow your bottom line this spring. Finally, as always, I must thank everyone who contributed to this beautiful issue and, especially, our loyal subscribers and marketing partners, who make it all possible!