Extra Features and Video Online FloristsReview.com
R E A D O N L I N E
45
A
sk any florist the best part of his or her
job, and the answer will be the same.
It's that time composing an arrangement
and producing a symphony of color with
lush roses, perky peonies and voluminous
fillers—and letting creativity soar and
roar. However, it isn't so much fun having to think of
transporting these creations to an event.
Even the pros who have been in the floral industry for
decades confirm that the challenges of the unexpected
can cause stress and even destruction. However, with
experience and smarts, there are ways to minimize
the unexpected and build strategies for both small
and large jobs.
"What florists lay awake thinking about at night is how
we will fit everything into the vehicle, no matter the size
of the vehicle, and making lists of things not to forget,"
says Dawn Weisberg, owner of
Tularosa Flowers and
Farm
in Fallbrook, Calif. "It's always a challenge. Flowers
are fragile, heavy, and sensitive to both heat and cold,
and they take up a ton of space. ey are a perfect storm
of a logistical nightmare."
So where to start? Here are some categories to consider
and contemplate.
The Perils and
Pleasures of
Transporting
Flowers
Tips for getting your designs to their
destinations safely and easily.
By Jill Brooke
