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R E A D O N L I N E
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ed roses are getting some
competition in the love
department. eir new
cultural rival? e new
family of taupe-/sand-/
tan-/beige-/toff ee-/
light-brown/nude-/
earth-tone-colored roses.
Because sales of these
roses have soared by
more than 50 percent
over the past two years,
fl ower leaders and scholars, including Florists' Review and
FlowerPowerDaily.com, have joined forces to introduce
these roses into the language of fl owers. "Because every
color of rose—red, pink, orange, peach/apricot, yellow,
white and lavender—has a special meaning in the
language of fl owers [ fl oriography], we debated what this
color represents, based on its popularity and infl uence,"
says Jill Brooke, founder and editor of FlowerPowerDaily.
com and a speaker on the cultural impact of fl owers.
" ese roses, which are blends of white, yellow, brown
and even pink hues, not only represent multi-colorism
but also refl ect the growing trends in marriage."
"According to Pew Research Center, 17 percent of all marriages in 2022 were of mixed races and ethnicities.
e toff ee/taupe roses seem perfect to represent that cultural shift," Brooke reports. " at's why we are
assigning taupe-colored roses a special entry : open-minded, open-hearted and blended."
R
Floral design by Tularosa Flowers
Photo by My Sun and Stars Co
Rose-colored Love
e family of new "taupe"-colored roses now
have a connotation in the language of fl owers.
