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Extra Features and Video Online FloristsReview.com R E A D O N L I N E EMAIL MARKETING MISTAKES TO AVOID By Hailey Hudson, DirectLync Email marketing isn't dead. This marketing method is still a highly effective tool to use in 2022. However, many businesses are making mistakes with their marketing emails, and this means you might not see good results from your efforts. Here are three of the most common email marketing mistakes and how to fix them. 1. Not Looking Professional Your marketing emails need to look professional, reflecting the authority and credibility of your business. But if your emails contain grammar or spelling mistakes, use too many stock images or have a poorly designed visual structure, they may look amateur or even downright scammy. Fix these mistakes by teaching yourself about email design. Even if you aren't a graphic designer, there are plenty of free courses and free email editors out there that make it easy to learn the basics you need to know. This will help you design more attractive emails, using creative stock images from places like Freepic, Flicker and Unsplash. (For more sources and tips, visit optinmonster.com/places-to-find-images-for-better-conversions.) When you're through designing, carefully proofread every email. Use tools like Grammarly to make sure your copy is perfect. And send yourself a preview so you can view the email on desktop and mobile, to make sure it's responsive on any device. 2. Getting Off on the Wrong Foot You know what they say about first impressions: You get only one chance to make a good one. Because your welcome email is your customer's first impression of your email marketing, that welcome email needs to be well-designed and expertly written. It also needs to do a few key things: welcome your readers and thank them for subscribing; serve as an introduction to your brand; and get readers excited about what's to come. Welcome emails typically have an open rate that is at least three times the average email open rate, so consider slipping in some other useful—but brief—information you want your readers to know. 3. Forgetting About Mobile Users Sixty percent of email opens take place on mobile devices. Failure to optimize your marketing emails for mobile viewing is a big mistake that could cost your business a lot of money. Make your emails mobile friendly by keeping the subject line and body text short. Move your CTAs (calls to action) up earlier in the email, and use your pre-header text strategically, too. Finally, always test your emails across multiple devices to make sure they show up the way you want them to. These are just a few of the tips you can use to take your email marketing to the next level. To make email marketing even easier, take advantage of the drag-and-drop email editor offered by DirectLync (directlync.com/features/email-marketing). Design professional-looking, mobile-responsive marketing campaigns with just a few clicks. Then schedule your emails to be sent. Email marketing is alive and well in 2022, and when done right, it can boost your revenue like never before.

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