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Florists' Review - February 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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ONE FLORIST'S SYSTEM In Indianapolis, Ind., Gillespie Florists & Flower Delivery tackles multiple proms every year in a big way—several smaller proms and two larger proms, some of which are on the same weekends. For each of the two larger events, the shop will make as many as 200 corsages and 150 boutonnières. As you can imagine, organization and efficiency is critical in this shop, so they do as much work as possible—make bows, prepare corsage bases, etc.—well in advance of the proms. Gillespie creates a prom bar for its customers, giving them an opportunity to customize and personalize their corsages and boutonnières. At the prom bar, bags are provided for each customer to put his or her selections into—leaves, ribbon samples, rhinestones and more. Once each order is finalized, the "pre-kit" goes to "order control," which makes call tags and sets the pre-kits in a box for the appropriate weekend. Designers then assemble the pre-kits, creating each design with everything except the fresh flowers. is is done as early as possible, often weeks in advance. During the week of a specific prom, designers have only to glue in the flowers and send photos of the designs to the customers via text. Gillespie staffers always try to get the call tags in the photos so that if a customer wants to make changes, they can easily reference the order number. Although the shop has lots of customers who order early, it also has many who wait until the week of the prom— or even the day of. Even for those late orders, staff still follow the same process. On the day of a prom, Gillespie continues to take orders, and staff regularly make announcements about the wait time. For customers who don't have time to wait, the shop always has plenty of corsages and boutonnières made up that those customers can "grab and go." All images on this page: Gillespie Florists & Flower Delivery

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