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Florists' Review - February 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 11 ed roses are getting some competition in the love department. eir new cultural rival? e new family of taupe-/sand-/ tan-/beige-/toff ee-/ light-brown/nude-/ earth-tone-colored roses. Because sales of these roses have soared by more than 50 percent over the past two years, fl ower leaders and scholars, including Florists' Review and FlowerPowerDaily.com, have joined forces to introduce these roses into the language of fl owers. "Because every color of rose—red, pink, orange, peach/apricot, yellow, white and lavender—has a special meaning in the language of fl owers [ fl oriography], we debated what this color represents, based on its popularity and infl uence," says Jill Brooke, founder and editor of FlowerPowerDaily. com and a speaker on the cultural impact of fl owers. " ese roses, which are blends of white, yellow, brown and even pink hues, not only represent multi-colorism but also refl ect the growing trends in marriage." "According to Pew Research Center, 17 percent of all marriages in 2022 were of mixed races and ethnicities. e toff ee/taupe roses seem perfect to represent that cultural shift," Brooke reports. " at's why we are assigning taupe-colored roses a special entry : open-minded, open-hearted and blended." R Floral design by Tularosa Flowers Photo by My Sun and Stars Co Rose-colored Love e family of new "taupe"-colored roses now have a connotation in the language of fl owers.

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