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AFTF 23 20 AMERICAN FLORAL TRENDS FORECAST 2023 M uch like the dominant social themes we have seen play out within the media landscape, fl oral design is shifting in radical directions both toward and away from traditionalism. In the midst of this great wave of creative change, many trends that dominated from 2020 through 2022 are heavily waning. On the chopping block have been trends from skinny jeans to the "Modern Farmhouse" aesthetic. To even utter the words "shiplap" or "subway tile" will now garner a "Mason-jar"-like reaction from trendsetters. Examples of this radical shift can be seen everywhere. From fashion to interior design, consumers are tired of the stagnation that surrounds them. e 2020s are no longer new or lacking inspiration; this decade has found its way. After carefully assessing the latest collections of containers, look-books and fl ower-adjacent industries, we are seeing clear trends emerge. All of the looks in this trend report can be funneled back to two root feelings—the fi rst of which can be described as the feeling of missing what is no longer here. For example, as of the week of Dec. 17, 2022, pop musician Harry Styles' hit single "As It Was" had spent an incredible 36 weeks on the "Billboard Hot 100" chart (a number we feel confi dent has since grown). In the song, Styles spends nearly three minutes crooning about his longing for a bygone era. We see this mood especially well-illustrated by the unforeseen rise of the "Coastal Grandmother" style, which swept the internet in the summer of 2022. Alternatively, the second root mood we have seen emerge is a deep desire to improvise and push boundaries. Nontraditional textures and colors and contrasting use of opposing aesthetics within the same fi eld are all fair game in 2023. is feeling is most vividly illustrated in the look we call "Palm Springs," in which wild maximalism plays set to crisp white modernism. Each of our 2023 trends—like the cities that inspired them—has its own unique spirit and culture, and each can be adapted into your own creative practice. It is important to mention that any style infl uences called out as waning in desirability should not be viewed as strictly off - limits but rather as an opportunity to evolve in calculated measure as the spirit and culture of your region will allow. By Tonneli Grüetter It is wi a sincere feeling of joy at we announce "change" is in! AMERICAN Forecast 2023 Floral Trends

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