46
January | 2023
Design
Floral design,
photos and text by
Nita Robertson,
AIFD, CFD
I
nspired by the holiday of
love, I wanted to create a
fun design that has tons
of consumer appeal yet is
quick and easy to produce
and easy and effi cient to deliver.
is concept can be created in
smaller and larger versions to
suit all customers' budgets.
Using a heart-shaped hole
punch, I added a subtle valentine
motif to several Aspidistra
leaves. I then amplifi ed that with
a novel natural heart fashioned
HEART'S
DELIGHT
from bear grass, which also
adds dynamic lines and
movement to the design.
Finally, I added pearl-headed
pins to the centers of the
Gerbera. Small decorative
accents such as these can go
a long way in elevating the
novelty and distinctiveness
of your holiday fl oral designs—
plus, customers love them.
And don't forget to charge
appropriately for these clever
touches (i.e., your creativity
and talent).
Creative craftiness elevates
the appeal of the quick-to-
produce and easy-to-deliver
Valentine's Day arrangement.
