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Florists' Review - January 2023

Florists' Review Media Group has served the global floral in study for over 124 years.

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AFTF 23 22 I nspired by the West Coast's marriage between "mid-century" and "modern" as set to the backdrop of California's iconic desert oasis Palm Springs, this look captures the duality of what is timeless and what is timely. "Palm Springs" exhibits an unexpected fusion of wild fl ower arrangements and installations saturated with color, partnered with strict clean-line modernism hearkening back to the contemporary luxe design trends of the 1990s. "Palm Springs" is perfect for clients with big personalities. To fully understand this look, you must understand it as something born from an inherently noisy world. Tightly packed fl owers with limited greenery are used in excess to create an immersive space for the viewer. All colors are welcome, but combinations of green, powdery pink and brick red accented by light blue fl owers lead the look. When adding foliage or greenery to this look, it is important that green foliage not upstage the impact of similarly hued fl owers. To ensure the "Palm Springs" aesthetic is maintained, we suggest employing broad-leaved and extra-large tropical foliages, which will not interrupt the visual fi eld created by the fl owers. Favorite fl owers for this look include green Anthurium and orchids, rust-toned Chrysanthemum and pink carnations. Color-enhanced palms, baby's-breath and Asparagus ferns soften the line between your creation and reality. When crafting installations for this look, forgo heavy wood or metal archways; instead, in terms of fl oral altars and set styling accents, this trend performs best as a "cloud," suspended in gravity-defying splendor. While impressive, these things alone do not defi ne the "Palm Springs" look. To fully realize this trend, contrast is required. is contrast can be most easily visualized in wedding fl oristry, with the introduction of a sleek white bouquet styled to match a modern bride or groom. Flowers such as white Phalaenopsis orchids and all-white Anthurium work especially well. e contrast between visually rich statement-making polychromatic fl oral architecture and a bride or groom styled in all white demands attention and gives pause to the viewers. As a bonus, this look can act as an excellent opportunity to create compromise between a bride or groom who craves the opportunity to make a trendy statement at the reception but may be experiencing pressure from family members to create a timeless look that will age well in photos. Pal S ing Slat Wood Lanterns from Zingz & Thingz Jonathan Anderson for Loewe

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