Extra Features and Video Online FloristsReview.com
R E A D O N L I N E
43
Make sure all designers in your
production line have access to the
recipe for each design and price point.
For many consumers, the most
challenging part of buying flowers for
Valentine's Day is knowing what to
choose. Overcome this obstacle by
creating a " Valentine's Day Gift Guide."
Feature the guide on your website and
social media platforms, and consider
creating print copies to have available
in your store for shoppers in January.
Another option is to set up a "gift
guide" display in your store. e point
is to provide your customers with
visuals of your holiday offerings.
Place a concise information sheet by
each order station so that employees
will have all the information they need
to effectively make sales. Include both
descriptions and prices for all of your
holiday specials—maybe even short
sales scripts for each item—as well
as for your rose options and add-on
gifts. Also, list single-stem prices
for a selection of premium and/or
specialty flowers, such as roses, lilies
and Anthurium, to make it easy to
calculate prices for customers who
might want to have a few roses, a
couple of stems of fragrant Oriental
lilies or a red heart-shaped Anthurium
added to any arrangement.
"Plan and prepare," advises
Ursula Gunther, CFD, EMC,
owner and creative director of
fleursDC in Washington, D.C.
"Be realistic about your
limitations regarding the
number of orders that you
can accept and fulfill.
Never over-promise and
under deliver!"
Floral design and styling by
Paulina Nieliwocki
Blue Jasmine Floral
Berkeley Heights, N.J.
