Presenting

Florists' Review - November 2022

Florists' Review Media Group has served the global floral in study for over 124 years.

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Business 58 October | 2022 OCCASIONS Births Plush toys are obvious options for this category, but get creative and don't forget about the new moms and dads. Consider photo frames— especially if it is suggested they be used for a photo of mom, dad and the newborn. Other options include a distinctive baby rattle or pacifi er, a small blanket, a nursery nightlight, a mobile to hang over the crib or other decorative accessory for the nursery. Birthdays How about working with a nearby bakery to provide small birthday cakes—on request, of course. ey could even be customized with icing lettering. Or, how about number-shaped candles or age-indicating balloons, birthday party hats or tiaras, or even a birthday pin the recipient could wear that simply reads "Birthday Boy" or "Birthday Girl." Each of these items would work for all ages. Sympathy Keepsake remembrance/memorial items would be most appreciated in this occasion category. Our suggestions include a small wind chime; an angel fi gurine; a "soothing stone"; an inspirational book, plaque or garden stone; tea; a small photo album; and a lovely journal. Spa items and aromatherapy or inspiration candles would also be great items. Anniversaries Creative upsell items might include packaged rose petals; a small cake (as described above, in "Birthdays") or other sweet treats; a bottle of bubbly (leaded or unleaded—whatever your local jurisdiction or state allows you to sell and deliver); the "Where Do We Begin" card game; or, again, a photo frame. Just note that items for this occasion should be able to be enjoyed by two people. Graduations For those special moments—be it graduation from elementary, middle or high school, college or university, or even getting one's driver's license—photo frames could be a winner. You could arrange with another local business to print your customers' digital photos on photographic paper, with you will then place into the photo frames. Also consider insulated tumblers or "smart" mugs; small messenger or tote bags; an inspirational plaque or book; or an item of "spirit gear" from the school, college or university. Other occasions to consider when curating "fi nishing touches" include: • Get Well • Congratulations (promotion, new job, etc.) • New Home You will know best; you know your clientele and the occasions for which they buy fl owers and plants as gifts. The In Loving Memory ® wind chime by WindRiverChimes.com Mother of Pearl photo frame by 8 Oak Lane at Faire.com

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