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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 59 HOLIDAYS Valentine's Day e suggested items in the "Anniversary" section above would also work for Valentine' Day, and the traditional chocolates, plush toys and balloons are always popular. However, when curating a collection of more creative add-on- sales items for this holiday, we recommend separating this holiday into two categories: Romantic— ose in steady, long-term relationships; Non-romantic—Valentines who are simply friends, relatives, co-workers, etc.—as well as those still attempting to fi gure it out. For this holiday, you may want to off er more than just two or three options in each of the two categories, but we caution against off ering too many choices, which can confuse and overwhelm customers and become unnecessarily costly for you. Easter is is a solemn religious event for many, but it also is a kickoff to spring for others. Regardless of the ways in which your clientele chose to celebrate Easter, holiday-specifi c novelty candies and other edibles from your gourmet collection will always be appreciated; angel fi gurines; small, charming Easter books (religious or secular); pastel bunny or carrot soaps; bunny-ears headbands; spring oven mitts or pot holders; Easter cookie cutters; and Easter cookie or cupcake kits are just a few suggestions for this wide-ranging category. Also, be sure to stock some Easter-specifi c plants, like crown-of-thorns (Euphorbia milii) and Easter cactus (Schlumbergera gaertneri—formerly classifi ed as Hatiora gaertneri and Rhipsalidopsis gaertneri), which are diff erent from anksgiving cactus (Schlumbergera truncata) and Christmas cactus (Schlumbergera x buckleyi/S. bridgesii) burtonandburton.com Japanese Toile Pagoda Candle by Seda France Candles at Faire.com Mother's Day is holiday can be tricky because moms come in all types, with all manner of tastes, preferences, hobbies and even dislikes, so curating a collection of "fi nishing touches" that will be successful—sales wise—will likely require additional consideration. Seek somewhat-generic items that will spoil and pamper, and celebrate and thank, moms— and grandmothers. Relaxation, pampering and indulgence gifts, such as items from your existing candle/home fragrances, spa/wellness, jewelry/ wearables, and gourmet collections (especially teas and coff ees) are always great add-ons for moms, but also consider specialized gardening tools and accessories, plant propagation vases, journals and stationery, wind chimes, clever kitchen gadgets— you get the idea. Have fun with this one! Thanksgiving Small bags of miniature pumpkins and gourds, as well as taper, pillar and novelty candles—items with which a host can accessorize his or her home or dinner table are logical suggestions, but also consider gifts of dried fruits and nuts, specialty seasonings and sauces, and other small gourmet items. An aff ordable, fun puzzle or game, like "Cards Against Humanity," could inspire lots of fun with family and friends. In addition, have your designers create a collection of festive napkin rings featuring dried botanicals, nuts and acorns and other seasonal items (suggest to customers that these can be gifts for dinner guests).

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