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R E A D O N L I N E
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Sustainability is extremely
important, and offering
dried botanical options
will entice an entirely new
market of clients who are
passionate about our planet
and minimizing our carbon
footprints. Time is also an
important commodity, and
while it will take an initial
investment of time to create
dried botanical structures, in
the end, you will save money
and time being able to reuse
such structures repeatedly.
Imagine creating a grand-
scale arrangement with dried
and preserved botanicals and
having to change out only
20 or so stems every week.
If you think that investing in
dried botanicals may not be
in your budget, imagine the
possibility of not having to
recut, process or toss product
because of short vase lives.
While in Europe, I visited
several flower shops, and
it is unanimous that dried
botanicals are essential and
great products to elevate
your designs.
Floral design by Cecily Whitmarsh Boon
Boon & Bramble
North Norfolk, England
