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Florists' Review - November 2022

Florists' Review Media Group has served the global floral in study for over 124 years.

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26 November | 2022 Feature N othing captures the spirit of the winter holiday season like fresh winter evergreens. e beautiful fresh scents, colors and textures of both coniferous and leafy evergreens capture the hearts of fl oral designers and customers. Coniferous evergreens, such as pine, fi r and cedar, add an unmistakable holiday vibe to winter fl ower arrangements. Mix an assortment of evergreens to create fabulous, lush arrangements. Winter greens bring the spirit of the season to life with wreaths and garlands and all types of seasonal fl oral design. According to the British history charity English Heritage, decorations for the festive season, throughout history, have strongly centered on the use of evergreens. "By the late Middle Ages, almost all surviving church records include entries for the purchase of holly and ivy in the winter," the organization posts on its website. "For Christians, evergreens symbolized eternal life and the promise of the return of life in the spring. We know that private homes would also have been dressed in greenery at this time of year. e 16th-century London historian John Stow found an account from 1444, which explained that in London, 'Everyman's house and also his parish church was decked with holme, ivie, bayes and whatever the season of the year aff orded to be green.'" Northwest Evergreens e Northwest region of the U.S. has always been known for its spectacular winter evergreens. "Living in the Northwest is a luxury for a fl oral designer," says Erik Witcraft, AIFD, CFD, fl oral department manager at Zupan's Markets in Lake Oswego, Ore. We have so many incredible native winter greens at our fi ngertips (pitch and all) and, honestly, it's exciting to experience the magic of our corner of the world being delivered around the country each holiday season." 'ti Seaso fo Winte Evergreen By Nita Robertson, AIFD, CFD Berried juniper Juniperus communis

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