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18 November | 2022 Feature A s a fl orist, you're always faced with the challenge of coming up with inventive ways to increase your revenues. ere are larger displays, a more varied off ering of fl owers and hosting more workshops or in-store events—and even providing themed fl oral options—to name but a few methods. But it's the themed fl oral options that need a subset rather than just providing fl oral options for Valentine's Day, Halloween or anksgiving, and it's based upon the way our population has become more diversifi ed than ever. According to data from the 2020 U.S. Census, America has seen a huge growth in the multiracial population while the White population has declined for the fi rst time since Europeans traveled across the pond in 1565, when the Spanish arrived at St. Augustine, Fla., some 22 years before the British tried to establish the Roanoke settlement in 1587 in present-day Virginia. e people who settled in Roanoke all disappeared under mysterious circumstances—a mystery still ongoing. The Global Holiday Spirit Working for the religions and cultures already prevalent in your community can help increase revenues. By Andrew Joseph According to the most current data, the racial/ethnic breakdown of the American population is: • White: 57.8 percent • Hispanic or Latino: 18.7 percent • Black or African American: 12.4 percent • Asian: 6.0 percent at adds up to 94.9 percent, and the remaining 5.1 percent comprises American Indian or Alaska Native, Native Hawaiian or Other Pacifi c Islander, and Other. America is more diverse than ever, in terms of not only race and ethnicity but also culture and religion, and that diversity is an area the fl oral sector should examine to see if there are ways to improve retail economics. Depending on the background of the fl orist, many of those markets may be untapped as revenue sources. It's true that few people come out and state that they are Christian, Muslim, Sikh, Buddhist, Jewish, et al., when purchasing fl owers. But if you can read your locale's customer base(s) and learn when and what that base(s) will be celebrating, it will help increase your revenues.

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