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R E A D O N L I N E
13
Posy Blue
says Ashley Greer, a celebrated fl oral
designer and owner of Atelier Ashley
Flowers in Alexandria, Va. "Pop-ups
help people get started. But this is a
business where consistency and talent
prevail. You need to have a business
and design sense, especially if you are
going to produce bigger events, and you
must understand your clients and your
particular market."
As Greer and others say, success means
also being adaptive to change; otherwise,
you become stale and stagnant,
especially as more designers enter the
marketplace. As Anaïs Nin, the French-
born American diarist, novelist and
writer of short stories, wrote, "And the
day came when the risk to remain tight
in a bud was more painful than the risk it
took to blossom."
