Presenting

Florists' Review - October 2022

Florists' Review Media Group has served the global floral in study for over 124 years.

Issue link: http://floridahomesmag.uberflip.com/i/1480067

Contents of this Issue

Navigation

Page 60 of 67

Extra Features and Video Online FloristsReview.com R E A D O N L I N E 61 "RISE" PAVILIONS Rachel Clarke, art director Juniper by IMC junipermarket.com Display Inspiration JuniperMarket by IMC's "RISE" pavilion was a unique retail experience on the trade-show floor at Atlanta Market and Las Vegas Market showcasing 18 women-owned lifestyle brands making their market debut. e look and feel of RISE were inspired by "uplifting sunlight," an exploration of the emotional connection to the sun and the hope of a new day. e areas were designed to be bold, unique, colorful, fun, open and inclusive. Sources of Inspiration IMC's in-house design teams find inspiration in many places. We look at other trade shows and events as well as retail displays, art museums and more. Pinterest also is a great place to find new ideas. Design Tips • Signage is key. When you design a display, always think about how you can brand it. • Shapes can be trendy, too. Arches are the go-to shape now. • Collaborate with other creatives. e name "RISE" emerged from brainstorming sessions between JuniperMarket's design, marketing and sales teams. FIND VISUAL INSPIRATION AT THE IMC WINTER 2023 MARKETS • Atlanta Market — Jan. 10-16, 2023 atlantamarket.com • Las Vegas Market — Jan. 29-Feb. 2, 2023 lasvegasmarket.com INIS Karen Foley U.S. business development manager inis.com Display Inspiration We wanted to visually capture the feeling of a "perfect sunny day by the sea" in our booth design. Sources of Inspiration Our booth backdrop is a print of a photo taken at the beach where Inis was inspired: Roundstone Beach, on the west coast of Ireland. e colors of the ocean water, the blue sky and the green-grass-covered land in the distance creates a feeling of being close to the sea. Design Tips • Sometimes less is more when displaying products for people to experience and discover for the first time. Place products on white fixtures or tabletops to allow them to "pop' and shine. • Cross-merchandising can enhance the experience for shoppers.

Articles in this issue

Links on this page

view archives of Presenting - Florists' Review - October 2022