Business
60
October | 2022
WINWARD
INTERNATIONAL
Phil Marvin, visual director
Garrison Tai, owner
winwardsilks.com
Display Inspiration
ree collections formed the foundation of our fl oral
off ering. "Highland Park" is the always classic blue-and-
white that's timeless across regions and décor styles.
"Urban Tropical" is an edgy take on bold botanicals
that layers in the depth of dark metallics. "Café au Lait"
uses rich hues of lavender, mauve, peach and multiple
tones and shades of white in permanent fl orals that
invoke a modern antique aura.
Sources of Inspiration
It sounds cliché, but inspiration is everywhere. We've
built displays around branches from a hardwood forest,
visions of icicles shimmering in winter sunlight and the
complementary hues of a sunset over deep blue ocean
waves. Creativity can come in the middle of a reset,
and we must be willing to go with it. We often mix new
products with traditional favorites from our lines, which
makes sense for retailers and consumers, as well. It's
rare to do a total transformation, especially when there
could be existing pieces that work beautifully with the
addition of a new stem or switching ribbon.
Design Tips
• Multiples create impact. A fl ower cart with a
rainbow of tulips or a table display with an array
of blue-and-white ceramics makes a bold statement.
• Design vignettes around a theme or color story,
and layer elements of texture using various textiles,
fl orals, containers and accessories placed at varied
heights. e eyes should catch a new detail each
time a customer scans the display.
• Look at the fi nished display from every angle,
not just eye level, to make full use of your space.
