Extra Features and Video Online FloristsReview.com
R E A D O N L I N E
59
LAS VEGAS
MARKET
Katie and Matt Allison
on behalf of IMC
mnkstudioart.com
Display Inspiration
One thing we always try to keep in mind
is no one can "out-flash" Las Vegas. So, we
take inspiration from the natural beauty
of the Nevada desert landscape, which
includes colors like terra-cotta, sand and
sage; textures like stone and plaster ; and
open and airy compositions.
Sources of Inspiration
We're artists first and foremost, so we're
always looking—hikes, trips to museums,
movies, obscure bookstores with great
magazine sections. Our goal is to find
inspiration from outside whatever
industry we're working in and bring
something fresh to the project. Most
important: Get off the screens, and
find something in the real world!
Design Tips
• Highlight what makes a product
special in person. Everyone is looking
at things online, so we want the
in-person experience to be unique.
• A product only looks as good as
the thing it's sitting next to. Take
time to make groupings that serve
the overall story—even if it means
leaving something out!
• Rethink what you already have. Even if
it's just a fresh coat of paint, the time and
energy you invest in giving something
a second life always translates to the
audience. Plus, it cuts down on waste.
