Extra Features and Video Online FloristsReview.com
R E A D O N L I N E
57
ATLANTA
MARKET
Brooke Reid
on behalf of IMC
brookereid.com
Display Inspiration
e inspiration for the "Market Snapshot" display was to be really environmental and
engaging. I wanted the display to feel lush and fun and to bring the outside in, using
the oranges and corals from the new Atlanta Market branding as my starting point.
Sources of Inspiration
As an artist, I find inspiration in all kinds of places. Floral design is a big part of my
work, so I'm always looking to nature for inspiration, whether in the form of plants
or flowers—especially when it comes to color. I also look to artists and other visual
displays I see for ideas on little things to take away. I keep a running inspiration folder
on my desktop, with images from Pinterest, Instagram and window/in-store displays
I've seen and liked. It could be something as simple as a color combo I found effective,
a creative way someone displayed particular items or even just the overall feel of a
space or piece I enjoyed.
Design Tips
• Tell a story when merchandising, to give the items some context. I hang art on
walls and incorporate furniture as you'd find it in a real space.
• Create a layered display to elevate the products and catch the eyes of passersby.
When you have only a few seconds to grab people's attention as they walk by, my
goal is for them to stop and want to see more.
• Pair " like" with " like" when you're working with a wide array of products (i.e.,
things you'd find in a kitchen versus items you'd use outside, or home décor, more
broadly). Even when functionally similar items are visually distinct, putting them
together makes the display feel more intuitive and makes more sense to the viewers.
