Presenting

Florists' Review - October 2022

Florists' Review Media Group has served the global floral in study for over 124 years.

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Business 48 October | 2022 Beauty-themed and spa gift baskets are among the most popular categories, as they have been for several years, and they can be beautifully coordinated by scent/fl avor, color, brand or use. ey can be further niche segmented with all organic or all local products. You can also choose to purchase ready-made wholesale spa baskets, which can be labor-saving and prevent having to invest in a large inventory of items. For example, Bath Accessories Company/Spa Sister, in San Francisco, Calif., off ers the "Simply Soft Gold Bowl Set," which includes items to soften and renew skin, for a luxurious at-home spa treat: a sisal exfoliating cloth, a bath sponge, an exfoliating face brush, a microfi ber hair turban towel and treatment socks, all displayed in a beautiful gold bowl. is type of gift could sell well not only for Valentine's Day and Mother's Day but also all year long. "Our talented in-house design team keeps things fun and fresh, making our value-minded and extensive product mix the perfect complement to fl ower shops" explains Reese Lao, marketing/ communications coordinator at Bath Accessories Company/Spa Sister. "With the continuously growing popularity of spa-themed gift baskets, our fl orist customers have turned to us for substantial spa gifts packed in reusable containers—from apothecary jars to farmhouse chicken-wire-and- wood baskets. Our ready-made gift sets are loaded with goodies that are substantial and provide great value, and they're ready to ship. Florists can then add their own fl air to customize the gifts to their brands and aesthetics." Gift kits that enable the recipients to dive into a hobby or an experience they are passionate about are also trending in popularity today. ink about the Baskilicious Baskilicious

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