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R E A D O N L I N E
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G
ift baskets are fantastic gift choices, and they are a perfect
fi t for fl ower shops wanting to appeal to consumers in
search of gifts other than fresh fl owers and plants. Florists
are accustomed to handcrafting beautiful gifts by hand, and
gift baskets provide another source for your creativity while bringing in
new customers and additional revenue.
Consumers love to give gift baskets because of the range of gift items
that can be basketed or boxed and because they frequently contain
a variety of items. Your off erings can include ready-made baskets or
"design your own"—or both. e latter option enables you to customize
and personalize baskets for any recipient's interests, preferences and
lifestyle, making the items within even more useful and appreciated
by the recipients. is versatility makes gift baskets ideal gifts
for almost anyone and for almost any holiday or occasion people
experience throughout the year—including sympathy.
A notable driving force behind the gift-basket industry is gratitude:
Many consumers purchase gift baskets with the intent of thanking
someone. ey are, however, also purchased for celebrations, to
congratulate someone on an accomplishment or milestone in his
or her life, and as congratulatory gifts for events like graduations,
births, birthdays, weddings and anniversaries. Bereavement baskets—
relatively new off erings in this segment—are also used to express
sympathy for the loss of a loved one whether it be a person or a pet.
Fruit-and-gourmet baskets are great options for sending comfort,
but bereavement baskets can also comprise inspirational plaques,
fi gurines, wind chimes and candles, to name a few items. Don't miss
out on the endless sales opportunities that gift baskets can provide.
Flowers of Marietta
Gift baskets are a perfect gift
line for fl ower shops that can
bring in new customers and
extra revenue all year long.
By Nita Robertson, AIFD, CFD
Flowers of Marietta
