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Bath Accessories Company/Spa Sister
items you already carry in your shop
and how you can build on them. For
instance, make terrarium gift kits
that include all the elements needed
to create an enclosed miniature
garden. Another option is plant
propagation gift kits that include
plants that good for propagating
such as pothos, heart-leaf
Philodendron and ivy, combined with
glass vases made for propagation
or even a multi-vase propagation
station/stand. Once you start
researching and brainstorming about
the various interests consumers
have today, you'll come up with
myriad creative and unique options.
Differentiating and updating your
line of gift baskets or kits is a sure
path to success in this category and
will set you apart from other retailers
and further establish your store as
the place to go for trendy gifts.
Viola Floral's best-selling gift package
is "Le Box Bespoke," which enables
customers to personalize a gift box
by selecting from a curated collection
of nine items they feel the recipients
will love—plus a lovely seasonal vase
arrangement. "oughtfulness goes a
long way, so the ability to customize
gift baskets to complement a
recipient's personality or likes/
dislikes is a huge selling point,"
Trifunovic says. "Each recipient
receives a one-of-a-kind gift that
is personalized specifically for her."
Finally, when designing your
collection of gift baskets, be
sure to offer each basket in
two or three price points that
are substantially different in both
quantity of gift items and prices.
No $10 increments here; graduate
each of your price points by at least
$25. And name each of the various
price points; for example, "Classic,"
"Deluxe" and "Premium."
