Business
48
October | 2022
Beauty-themed and spa gift baskets are
among the most popular categories, as
they have been for several years, and
they can be beautifully coordinated by
scent/fl avor, color, brand or use. ey
can be further niche segmented with
all organic or all local products.
You can also choose to purchase
ready-made wholesale spa baskets,
which can be labor-saving and prevent
having to invest in a large inventory of
items. For example, Bath Accessories
Company/Spa Sister, in San Francisco,
Calif., off ers the "Simply Soft Gold
Bowl Set," which includes items to
soften and renew skin, for a luxurious
at-home spa treat: a sisal exfoliating
cloth, a bath sponge, an exfoliating
face brush, a microfi ber hair turban
towel and treatment socks, all
displayed in a beautiful gold bowl.
is type of gift could sell well not
only for Valentine's Day and Mother's
Day but also all year long.
"Our talented in-house design team
keeps things fun and fresh, making our
value-minded and extensive product
mix the perfect complement to fl ower
shops" explains Reese Lao, marketing/
communications coordinator at Bath
Accessories Company/Spa Sister.
"With the continuously growing
popularity of spa-themed gift baskets,
our fl orist customers have turned to
us for substantial spa gifts packed in
reusable containers—from apothecary
jars to farmhouse chicken-wire-and-
wood baskets. Our ready-made gift
sets are loaded with goodies that are
substantial and provide great value,
and they're ready to ship. Florists can
then add their own fl air to customize
the gifts to their brands and aesthetics."
Gift kits that enable the recipients to
dive into a hobby or an experience they
are passionate about are also trending
in popularity today. ink about the
Baskilicious
Baskilicious
