Business
60
September | 2022
Business
60
Photo on this page are courtesy of
Pioneer Imports & Wholesale
Floral design by Tom Bowling,
AIFD, CFD, PFCI; Fairfi eld, Ohio
Photography by 1826
Photographic; Sandusky, Ohio
what they are going to get and that
what they want will be available.
FR: What tips can you off er
for maximizing sales of
permanent botanicals?
SB: First, feature a permanent
botanicals section on your
website. You can't sell it if you
don't show it!
Second, talk the talk. Use
recognizable terms like faux
fl owers, fabric fl owers or
even silk fl owers (although,
technically, that term is a
misnomer) because most of
your customers don't know
what "permanent botanicals"
are. Avoid using the term
"artifi cial fl owers"; it can
have a negative connotation
among millennial and Gen Z
