Business
54
September | 2022
On Monday, July 25, 2022, mega infl uencer Kylie Jenner
said the magic words that thousands of fl orists and
small-business owners have been feeling the crushing
weight of for months: Make Instagram Instagram
Again. Suddenly, users of the popular social
media app could breathe a sigh of relief.
No: It is not in your head.
Yes: Your numbers are down.
In Fact: Even top celebrities are down.
Most Important: It's not your fault!
By Tonneli Grutter
Can You
See Me?
Can You
See Me?
What's Happening
with Instagram
September | 2022
Business
In recent months, many celebrated photo-based Instagram accounts have seen major throttling by the
app to force more users to create video content. Likewise, users report that their carefully curated
feeds, once fi lled with fl owers, friends and family, have now been overrun by random videos
unrelated to their interests. Suddenly, creators with 50,000 or more followers were seeing
their most beautiful photo posts shown to less than 10 percent of their subscribed
audience. is inspired the original author of Jenner's statement, a
21-year-old L.A. photographer named Tati Bruening—known
professionally as @Illumitati—to create the now viral meme urging
Instagram's parent company, Meta, to stop mimicking TikTok's
focus on video-oriented content and to return to prioritizing photos.
MAKE
INSTAGRAM
INSTAGRAM
AGAIN.
(stop
trying
to
be
tiktok
i
just
want
to
see
cute
photos
of
my
friends.)
SINCERELY,
EVERYONE
