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R E A D O N L I N E
15
A
s we enjoy the last weeks of summer,
holidays loom right around the corner.
It is time to prepare for all the wonderful
fall and winter celebrations, secular and
religious, including anksgiving (Nov. 24), Hanukkah
(Dec. 18-26) and Christmas.
If you haven't done so already (and we hope you
have!), now is the time to create your roster of holiday
designs and, along with that, place orders for cut
fl owers; evergreens (bunches, wreaths, garlands and
even trees, if you sell them); poinsettias, Christmas
cacti, 'Paperwhite' Narcissus, amaryllises, Norfolk
Island pines and other fl owering and foliage plants;
and supplies including containers, ribbon, pine cones,
ornaments, candles, fl oral foam and so on. It's also
time to plan your open house, workshops and
other holiday events, and to start creating your
merchandising displays and marketing plans.
Tasks such as prepping containers, making bows,
and picking or wiring pine cones should also be well
underway. Finally, pull out all leftover inventory to
determine what you have, and make a plan for selling
the items this year, including creatively using leftover
holiday containers—in ways that will make them
seem new and current. e to-do lists go on and on!
@montonfl orist
@ostdaniel
@yourlondonfl orist
By Nita Robertson, AIFD, CFD
