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Florists' Review - September 2022

Florists' Review Media Group has served the global floral in study for over 124 years.

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Business 58 September | 2022 ey will look more realistic due to the high quality of the materials used and the level of craftsmanship employed, and longer-lasting permanents are better for the environment because they generate less waste. An arrangement of high- quality permanent botanicals can last for years rather than months due to natural degradation. Business well together, is a huge trend right now and is seen across the fashion and cosmetics industries, as well as in home decorating. Hot Products Winward's "Café au Lait" collection is the company's hottest selling collection, using "NaturalTouch" materials that feature an incredible amount of detail, the fi nest craftsmanship and thoughtfully curated items. e colorations in the collection have an undertone of café au lait (coff ee with milk), with creamy hues and subtle layerings. All items start with a soft base of warm beige, which is then enhanced with dusty peach, light mauve, sunset coral and French burgundy. In addition, the botanicals in Winward's "NaturalTouch Collection" • Look for thick, hand-painted stems that look realistic. Most manufacturers in the market use thinner, cheaper variations. Design Tips • To create designs "that capture the spirit of nature," choose colors that create a well-planned color harmony, as well as fl ower and plant types that are regionally and seasonally compatible. • Shape the petals, leaves and stems of permanent botanicals to best resemble their live counterparts. Care Tips Advise customers to: • Dust them regularly using a soft brush or compressed-gas air. • Keep them out of direct sunlight and harsh outdoor weather conditions. Top Trend Neutral hues of beige; cream; white; and varying tints, tones and shades of "nude," which blend are botanically correct in style and realism. ey also are handcrafted with soft-to-the-touch fabrics and can be enhanced with four fragrances, providing appeal to three of the fi ve senses: sight, touch and smell. Tai says they "bring the true spirit of fresh fl owers that look real, feel real and smell real." Photo courtesy of Winward International Winward International Jennifer Colby Colby Interior Designs; Dallas, Texas

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