Kurt S. Adler
Gift and Gourmet Baskets
Gift, gourmet and fruit baskets are always popular at the holidays and provide options
for consumers who prefer to send gifts other than flowers and plants. Plan in advance
how you want to handle offering perishable baskets. Require a 24- or 48-hour notice
for these items, for example, and charge accordingly for shopping for fresh items.
Fresh flowers, plants, sprigs of evergreens and other botanical elements can be
incorporated into (or onto) these gifts, as well.
Spa items and bath-and-body accessories are great options for gift baskets, too. If you
don't want to make your own, which can require investing in a large inventory of products,
you can purchase fabulous ready-made spa gift baskets, at wholesale; from companies such
as Bath Accessories Company (bathaccessories.com).
Offering individual ornaments, ornament collections and ornament baskets is another
great gift-giving option for consumers. Individual ornaments can be packaged separately
or incorporated into arrangements. Check out the collections—and even gift sets—at
companies like Kurt S. Adler (kurtadler.com), Melrose International (melroseintl.com)
and Accent Décor (accentdecor.com).
Other staples for gift baskets include candles, chocolates and plush items. And don't
forget to seek a selection of local/regional handmade gift items, to support your area
small-business communities.
Marketing
Promote your holiday offerings and
services on your website and social
media platforms, and start now!
Many retail experts predict that
consumers will start their holiday
shopping earlier than ever this
year. Many businesses, for example,
begin looking for gift ideas for their
employees and clients as early as
this month, and they also might be
planning their office decorating and
holiday parties now, as well. e
age-old adage "e early bird gets
the worm" has never been truer than
it is today, especially when dealing
with business clients. In addition,
encourage all other consumers to
get their shopping done early, as well,
to get the best selection and reduce
the stress of the holidays. Get your
customers thinking about your shop
and all you have to offer now.
Melrose International
