Business
60
August | 2022
PLANTS THAT
PURCHASERS ARE
MOST LIKELY (AND
UNLIKELY) TO BUY
e Floral Marketing Fund's
"Consumer Houseplant
Purchasing Report 2021" ranks
the likelihood of houseplant
Purchasers to buy specifi c
types of plants in both 2019 and
2021. is information provides
insights into houseplant buyers'
preferences today.
In the following data, we
combined the Very Likely and
Likely (to purchase) percentages,
as well as the Very Unlikely and
Unlikely percentages. For the sake of
brevity and a clearer picture, we do
not provide data from the mid-range
likelihood categories.
SMALL CACTI
Self purchase
• Likely/Very Likely :
60.5% in 2019; 44.2% in 2021
• Unlikely/Very Unlikely :
20.4% in 2019; 39.5% in 2021
Gift purchase
• Likely/Very Likely :
59.9% in 2019; 38% in 2021
• Unlikely/Very Unlikely :
19.7% in 2019; 40.4% in 2021
SMALL AIR PLANTS/TILLANDSIA
Self purchase
• Likely/Very Likely :
44.2% in 2019; 34.7% in 2021
• Unlikely/Very Unlikely :
30.2% in 2019; 44.5% in 2021
Gift purchase
• Likely/Very Likely :
1.2% in 2019; 32.8% in 2021
• Unlikely/Very Unlikely :
1.9% in 2019; 45.4% in 2021
SMALL SUCCULENTS
Self purchase
• Likely/Very Likely :
59.3% in 2019; 57.5% in 2021
• Unlikely/Very Unlikely :
9.8% in 2019; 21.7% in 2021
Gift purchase
• Likely/Very Likely :
61.8% in 2019; 50% in 2021
• Unlikely/Very Unlikely :
16.7% in 2019; 25.4% in 2021
SMALL TRAILING/CLIMBING
HOUSEPLANTS
Self purchase
• Likely/Very Likely :
49.6% in 2019; 50.8% in 2021
• Unlikely/Very Unlikely :
31% in 2019; 25.3% in 2021
Gift purchase
• Likely/Very Likely :
51.2% in 2019; 42.9% in 2021
• Unlikely/Very Unlikely :
29.2% in 2021; 28.7% in 2021
