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R E A D O N L I N E
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MAKE IT EASY
Given all that, an employer who lands the interest of an
attractive Gen Z candidate must strike while the iron
is hot. Doing so requires a streamlined hiring process.
"Reduce the hoops you require candidates to jump
through by judging the necessity of every hiring step,"
advises Rebecca Mazin, a co-founder of the Tarrytown,
N.Y.-based human resources firm Recruit Right. "If you
find a candidate through social networking, for example,
don't demand a résumé before you talk to him or her ;
he or she might not have one."
And don't demand they fill out a job application, either.
at's making them jump through another hoop that a
competing employer may not require. Mazin suggests
having candidates fill out an application as part of the
onboarding process—after the hire takes place.
If you decide to use them, applications should be fully
completable on mobile devices. "Gen Z-ers have a
different natural relationship with technology than
other generations," notes Dorsey. "When they apply
for a job, they expect to be able to complete the entire
application on their phones. And it must be easy to do."
Unfortunately, more than 50 percent of phone applications
are never finished, Dorsey adds. at's why it's important
to collect email addresses and/or cell phone numbers
early, allowing the employer to send an email or text a
day or two later inviting the candidate to finish the job.
e app should save the previously entered information
so the candidate is spared any unnecessary work.
e follow-up invitation should be heavily personalized
with phrases such as "We think you might be a great fit"
and "We would love for you to finish your application."
ose messages can make all the difference when it
comes to completed applications, Dorsey says.
KEEPING THEM ABOARD
A hiring manager's job isn't done when a Gen Z
candidate becomes an employee. "What gets somebody
to apply is different from what will get someone to stay,"
Dorsey explains. Employers must work on retention
from day one.
A personalized introduction to the business can make
a tremendous impression. So can an entrance interview
