Presenting

Extra Features and Video Online FloristsReview.com R E A D O N L I N E 23 H ouseplants not only improve our physical and mental well-being and productivity but also enhance our living and working environments. Plants help make indoor spaces come to life by bringing aspects of nature inside, and as humans, we have a primal connection with nature. Plants have always been popular, but the growth in the houseplant market has been signifi cant during the last few years. e plant market is booming today, and it is predicted to continue growing. According to a 2020 study conducted by CivicScience, a consumer trends research fi rm in Pittsburgh, Pa., 66 percent of consumers in the U.S. have at least one houseplant. e market outlook is strong, and consumers of all ages remain eager to bring houseplants home. To take advantage of this boom, provide a wide range of plant options for all your customers' needs and tastes. Houseplants have taken social media by storm, especially Instagram. Gorgeous photography of plants can inspire others to collect plants of their own. e massive boom in popularity is especially strong among millennials and Gen Z consumers (41 years of age and younger). Just take a look at social media: Hashtags like #plantsmakepeoplehappy, #plantsofi nstagram and #urbanjungle are trending on Instagram, and the entire platform is full of beautiful photos showcasing cozy homes and offi ces full of potted plants. A trend started by millennials is the idea of "plant parenting," which simply refers to caring for houseplants. Millennials and Gen Z-ers are invested in experiences, and they consider houseplants as products that feed into experiences. Reach out to these generations through social media outlets, and share your plant and fl oral off erings and knowledge. Houseplant Trends and Marketing Tips Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here is the latest info on today's houseplant market, along with the hottest trends and most creative marketing ideas. By Nita Robertson, AIFD, CFD Consumer interest in houseplants is at an all-time high, and it shows no sign of waning. Here is the latest info on today's houseplant market, along with the hottest trends and

• Cover