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R E A D O N L I N E
17
THE BRIDGERTON EFFECT
Home Accents Today reports that Bridgerton, Shonda
Rhimes' popular Netfl ix program set amid London's
high society during the early 1800s, has dramatically
infl uenced trends in home décor. With two seasons
already released and third and fourth seasons on
the way, don't expect its infl uence to fade away
anytime soon. According to Home Accents Today,
the price comparison website Uswitch.com notes
that Bridgerton inspired some 1,900 searches for
home furnishings design during 2021. Searches for
Regency-era (1811-1820) English home décor jumped
354 percent the day after the fi rst episode aired on
Dec. 25, 2020, and the show inspired Bloomingdales
to create a Bridgerton-infl uenced display at its
fl agship store on New York City's Upper East Side.
Ward5Design.com
