6
August 2022
welcome
Kindest regards,
Jules Lewis Gibson
President & Creative Director
Florists' Review Media Group
T
he popularity of houseplants continues to thrive. In this issue,
we explore the houseplant phenomenon that exploded in the
past few years. In our article, All About Houseplants, we discuss
the most popular varieties and ideas for merchandising and
marketing. We also feature our exclusive fi nal installment of
the extensive study by the Floral Marketing Fund, Growing
the Houseplant Market: Part 3. We learn that Millennials continue their
love for plants leading the industry in personal purchases and gifts.
One interesting statistic from the study found that consumers now consider fl oral shops a destination for
houseplants. If you have a retail store, it's time to consider adding this category if you haven't already. Stores
across the country have grown their houseplant business from 10% to 30%+ of their overall business, which
can signifi cantly impact your annual profi t margin.
Profi tability is of the utmost importance in any business. To help you remain in the black, our article
Designing for Profi tability outlines practices to assure your designs are both beautiful and profi table.
We also share the current Trends in Decorative Accessories to keep you informed on the latest colors and
styles and provide ideas for additional products. And if you are experiencing challenges fi nding workers, we
have some ideas to help in our feature, Winning the War for Workers.
For inspiration, we also off er several creative tutorials and a fl orist spotlight on the talented fl oral designer
Rodrigo "Varito" Vásquez, AIFD, CFD, FSMD, FPCF. And fi nally, I must thank everyone who contributed
to this beautiful issue, especially, our loyal subscribers and marketing partners who make it all possible!
