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20 August | 2022 Feature LIGHTING Per the "2022 U.S. Houzz & Home Study : Renovation Trends," consumers who have recently renovated said that lighting was a top trend motivator—after paint choice. Today, the decorative accessory lighting segment that is most applicable for fl orists comprises primarily table and fl oor lamps, with the most exciting new developments being small portable battery-powered LED "table" lamps and luxe outdoor lighting, encompassing everything from candle lanterns and oil lamps to sophisticated "light units" with the latest in LED technology. Portable lamps can be used everywhere indoors from small nooks, kitchen shelves and bathrooms; outdoors, on patios; and, most applicable for fl orists, styled as part of dining table tablescapes, both indoors and out. Did you know that you can target specifi c demographics with your lamp and other lighting off erings, with millennials and Gen X-ers being the most important groups. A recent study conducted by Furniture Today Strategic Insights shows that millennials (26 to 41) and Gen X folk (42 to 57) have no issues spending between $250-$999 for lightning while 30 percent of Gen Z-ers (25 years of age and younger) and 32 percent of baby boomers (58 to 76 years of age) spend less than $50, on average, on lighting purchases. It is also worth noting that although there are many consumers who seek to be on trend, others look for accent lighting to complement their existing styles. at could run the gamut from casual to glamorous, contemporary to traditional, and country or cottage to coastal or tropical. Corbett Lighting / American Lighting Association FLOWERS AND PLANTS— ALWAYS AND FOREVER Regardless of which magazines or websites you peruse to follow trends, you will likely notice a fl oral element in nearly every image—be it fl owers or plants or modern, new fl oral print designs. is article is intended to show how to accentuate your fl ower business with items your customers are most likely to buy for their homes, to keep up with the latest trends, but never forget that fl owers and plants—both fresh and faux—are always tops in the sphere of trendiest decorative accessories! PlantTheFuture.com

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