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Business 58 July | 2022 Google My Business has become Google Business Profi le. In an eff ort to encourage small-business owners to claim their listing pages, Alphabet, the company that owns Google, has streamlined the process to customize the way each business will display in search results. It is undeniable that Google is the No. 1 place fl ower customers are most likely to discover your fl ower business locally, yet many business owners remain unaware of how easy it is to stand out using this easy-to-navigate tool. Along with the change in name, when adjust hours, add pictures or enhance your listing with other personalizations. NOTE: If, for any reason, you have had diffi culties making it to this step or claiming your business, do not fret; Google has also introduced improved "help" tools. Utilize Google's new and improved dispute process if your business has been falsely claimed by someone else or incorrectly marked permanently closed. Now that we've shared the basics of Google Business Profi le, it's time to share how it can help you become more profi table. One of our favorite ways to stand out using Google and increase sales is to add shop items directly to your Business Profi le using the "Product Editor" feature. By adding shop items directly to your Google Search results page, you can seriously increase sales conversion. Potential customers searching "fl orist near me" will now see shoppable items they purchase directly on their Google Maps browser. Product Editor was built with small businesses in mind and is suited extremely well to the fl oral category. You will fi nd it incredibly easy to start adding products to your Business Profi le following these four easy steps. 1 Sign in to your claimed Google Business Profi le at google.com/ business. 2 Next, select "Edit Profi le." At this step, you will see a list of options to enhance and customize the way your business appears on Google search results, including cover photo, business information and products. Select "Products." 3 On the Products page, you can now choose to "Add Product." When uploading your products, be sure Google transitioned from My Business to Business Profi le, the tech superpower also streamlined and simplifi ed many of the processes that previously held back beginners from getting involved directly on Google. Getting started is as simple as typing in your business name in the Google browser (Google Search) or looking up your business using Google Maps. If your business has a common name, it can help to add your address and/or city. When you have located your Business Profi le on Google, it is easy to then "claim" your business as its rightful owner or administrator. After your business is claimed and verifi ed, you can BOOST YOUR BUSINESS WITH "GOOGLE BUSINESS PROFILE" By Tonneli Grüetter

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