Presenting

Business 46 July | 2022 GravityFree Studios is a boutique digital agency that builds and markets websites for fl orists and off ers its FlowerManager software management solution (see "Website Systems Solutions" on the next page for details). e company says it builds wedding sites for fl orists, wholesale fl ower sites and corporate plant management/ rental sites—everything in the fl oral vertical. Plus, they seem pretty cool to talk to. gravityfree.com Hana Software is is the only instance we could determine that off ers to develop an original fl ower shop website for you. After developing a user-friendly and SEO-friendly website for your fl ower business, Hana Software will also add its Point- of-Sale software, to take your marketing to the next level. Its POS system is designed to deliver automated marketing materials for your fl orist website quickly and effi ciently so you can reach more people and convert more leads without lifting a fi nger. e software will automate repetitive marketing activities such as ad campaigns, social media posting, and email marketing. It can also create a customized and cohesive marketing strategy that makes marketing tasks easier and faster for a better, more personalized customer experience to help you grow your shop's content and SEO leads. hanafl oristpos.com/websites Website Companies— Templates BloomNet Commerce Although listed on Page 45, in the "Original Design" section because of its customization, BloomNet does indeed off er fl ower website templates: "… the next generation of ecommerce websites for retail fl orists." It says that all website management needs are supported by its own dedicated team of designers, commerce specialists and brand marketing consultants. Along with capabilities o manage your site's SEO to maximize its visibility online. Its websites are desktop- and mobile-friendly. bloomnet.net/technology/commerce Floranext is company off ers, among other things, a hosted ecommerce-enabled website template built specifi cally for the fl ower industry—by fl orists for fl orists. Floranext also off ers its Floral POS software and a system to quickly arrange fl orist wedding/ event proposals. Using its templates, Floranext says you can "create a beautiful fl orist website in minutes… [and its] fl orist software lets you organize products, build a custom storefront, track and respond to orders and more all through a simple and easy-to-use interface." Confi dent in its product, Floranext off ers a 14-day free trial. Of note, however, is deployment: Cloud, SaasS, Web-based; Mobile – iPad. e company off ers training via live online; webinars; documentation. fl oranext.com GotFlowers Inc. Based in Silicon Valley, in California, this company is a fl oral platform that it says "improves profi tability of the fl oral and gift industries by exploiting contemporary web, search and social media tools." Working closely with local fl orists, off ers a powerful Cloud-based, easy-to- use service and companion mobile apps that solve most of the administrative, operational and business issues faced by retail fl orists. GotFlowers also off ers website services. Designed for retail fl orists, a GotFlowers website, says the company, "is by far the most powerful and easy to manage website compared to all other websites in the fl oral industry." It provides fl exible and innovative features that fl orists can use to increase the value of an order. Built on a patented platform, a GotFlowers website supports schedule driven technology to automatically activate and inactivate categories, products and business rules. e company says the benefi ts of a GotFlowers website include increased sales and improved profi tability; ease of website management; quick product upload; SEO-powered; Cloud- based advantages; and that all of its products—website, POS, consumer app, automated social media, email marketing and more—are all on its all-in-one platform. gotfl owers.com/fl orist-websites Hana POS off ers its web-based Florist POS software and fl orist template websites—designed specifi cally for fl orists. A basic POS plan is available for free when purchasing a website. Deployment is via: Cloud, SaaS, Web-base; Desktop – Mac, Windows and Chromebook; On-Premise – Windows and Linux; and Mobile for Android; iPhone, iPad. Training options include live online, webinars, documentation and videos. hanafl oristpos.com

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