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Liz Toney, the co-founder of PRZM,
a leading Gen Z brand marketing
and innovation consultancy, states,
"[Gen Z-ers] are driving spending,
they are behind some of the largest
behavioral and cultural shifts that we
see today, and they are making decisions
that will affect us for years to come."
Most of those in this generation seem
to walk around with smartphones in
their hands, oblivious to all else around
them. ey aren't just sending messages
or listening to music; they are getting
their news, et. al.—all of their content—
whenever and wherever they want it.
And rather than viewing content
created by just anyone, they tend to
fixate on content created by their
peers—other Gen Z-ers.
Advertisers who market to Gen Z know
this, and they have specifically devised
marketing content that is short and
to the point—ads that "interrupt" the
content Gen Z-ers view as a means to
match the short content they watch.
So, how do you get Gen Z-ers to view
your content? Influencers!
Influencers are the A-listers of the
