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Florists' Review - June 2022

Florists' Review Media Group has served the global floral in study for over 124 years.

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Extra Features and Video Online FloristsReview.com R E A D O N L I N E 31 David Austin English Roses An important segment of the garden rose story involves David C.H. Austin (1926-2018), who, arguably, played the most fundamental role in transforming the world of roses. In the 1940s, when Austin was a teenager, he started breeding shrub roses as a hobby to combine the beauty and fragrance of Old Garden Roses with the repeat-flowering ability and wide color range of Modern Roses, such as hybrid teas and floribundas. In the early 1950s, this mission became his life's work, and the cultivars he developed, along with his eldest son David J.C. Austin, are known as English Roses. David Austin Roses was founded 52 years ago, in 1970. Austin's original focus was breeding shrub roses for the garden, but in the early 1990s, he developed a breeding program for cut English Roses. e first floristry roses were introduced commercially in 2004 and included the headline varieties of 'Juliet' (Ausjameson) and 'Patience' (Auspastor), which have now been joined by new heroines including 'Leonora' (Auswagsy) and 'Eugenie' (Ausimage) as part of today's 16-strong collection called David Austin Wedding & Event Roses. What makes a cut David Austin English Rose different from all other roses? One characteristic is that a David Austin cut rose grows in the vase from tight bud to charismatic bloom, showcasing her numerous petals. is evolution mimics the same transformation that happens in the garden. is was quite a new phenomenon in the cut rose industry at the time, which had previously been dominated by hybrid tea roses.

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