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Feature 10 June | 2022 Feature RED TWIG FARMS: EVERYONE'S FARM Red Twig Farms (RTF) is no longer just an Ohio fl ower farm; it is now "everyone's farm." Situated in New Albany, Ohio, on approximately 8 acres ( just under 6 acres in production), Red Twig Farms specializes in tulips, peonies, dogwood/ willow branches and winterberry, and it has a nursery division with bulbs, plants, tubers and bareroots. e farm, owned by Josh and Lindsey McCullough, started with growing dogwood and willow branches for the family's landscaping company. e fi rst peony plants were ready for harvest in 2013, and the McCulloughs started selling peonies at farmers markets and peddling them from the back of their SUV to fl orists in the area. After many years of loading up every Saturday morning to head to the farmers market and losing product because the peonies would open in the heat, the couple decided to try something new—"Peony Fest." Peony Fest kicked off the peony season every Memorial Day weekend. In 2019, the last Peony Fest, more than 7,000 people came through in two days. Unfortunately, Peony Fest was retired because, each year, the farm produced more blooms, making the once Farm Store a Flower Processing & Design Center. How did this happen? In 2020, like many other businesses, the farm had to pivot from being an on-site fl ower-farm store to either closing the doors or making the leap to shipping nationwide. e McCulloughs chose the latter, and in a matter of weeks, they had fi gured out shipping and sent out 1,711 boxes of peonies to 48 states in four weeks. From the start, most of their business was direct to consumer, with a small percentage sold to wholesalers, fl orists and designers. After the restructure, the farm opened options for fl orists and designers, with shipping directly to their doors. Red Twig Farms even added fl ower designs to its lineup, with Red Twig Farms' "Bloom Mechanics Flower Club." Bloom Mechanics off ers fl ower arrangements for weddings and parties, monthly arrangements, and more. PEONIES APLENTY