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Florists' Review - June 2022

Florists' Review Media Group has served the global floral in study for over 124 years.

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22 June | 2022 Feature Many people love all things exotic, and with tropical cut fl owers, they don't have to take an expensive trip to get a taste of the exotic. The sheer size of some of the fl ower types makes them the perfect choice for bold and exquisite event design, and the myriad colors and varieties limitless and versatile options. Tropicals are thought of as being vibrant and bold in color, but don't forget that many types are available in paste-hued varieties, too. Tropical blooms are such fun to work with. I recently spoke with Phil Rulloda, AIFD, CFD, AAF, PFCI, the internationally renowned "King of Tropical Flowers," fl oral designer, educator and author. Known for his inspiring fl oral design style and foliage-weaving techniques, Rulloda encourages all designers to present tropical fl ower designs to their clients on a regular basis. "If you show consumers what is possible and available, they will fall in love with the magic of tropical fl owers," Rulloda says. "Go beyond the more common types and varieties because there are so many interesting ones to explore. The characteristics of tropicals are so unusual, distinctive and special, so give tropical fl owers space in your designs, to showcase these premium products in their fullest glory." A newer design concept is "Tropical Nouveau"—the blending tropical fl owers with temperate and even locally grown fl owers, to create softer looks. The color and textural blending make for designs that are even more intriguing daring and unusual. Explore all the possibilities tropical fl owers have to offer! D igning w Tropical Fl ers

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