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14 June | 2022 Roselily ® Series Is the Gold Standard Lilies are among the most recognizable fl owers on the market today. For decades, they have been top-selling cut fl owers thanks to their long-lasting blooms and a wide range of fl ower shapes and colors. If you thought lilies couldn't get any better, think again! The introduction of the Roselily series is a game-changer, and the astonishing blossoms will certainly drive demand. Not All Double Lilies Are Created Equal Double-fl owering lilies have been on the market for some time now, but not all double-fl owering lilies are created equal. The Roselily series has been in the making for nearly 30 years and is a triumph of modern breeding techniques that offers unparalleled beauty and quality. No other double lilies have this kind of pedigree. What Makes Them Unique? Roselily is truly double, with at least 18 petals compared to just six on a single Oriental lily. The large overlapping petals resemble roses as they open, hence the name. Bred to have a sweet and mild fragrance, these lilies won't overpower a room. Perhaps best of all, they don't have any staining pollen. And, because they don't produce pollen, they have a signifi cantly longer vase life. They Keep Getting Better The breeding of new Roselily varieties is ongoing and continues to make great strides in development. Over the last 10 years, varieties have been selected that display improvements in length, upward-facing fl owers and beauty. The selection of white Roselilies is especially promising. Stay tuned. Ask For Them by Name conceived the Roselily breeding program in 1993, in the Netherlands. Roselily became a registered trademark in 2012, and just four years later, these lovely fl owers began being distributed worldwide. The Roselily series is the fi rst international brand of pollen-free double-fl owering lilies in history. Roselily ® Series is the Gold Standard of Double Lilies With top-level features such as substantially more petals, pollen-free, mild fragrance and longer vase life, Roselily is the superior choice of lilies. I love working with Roselilies because they instantly increase the perceived value of oral compositions. And being pollen free with a long vase life makes them the perfect owers to use in bouquets. — Marcela López-Vallejo, AIFD, PFCI Head Designer, P&F Costa Rica Flower Farms @marcela oral "

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