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Business 48 May | 2022 FloraNext fl oranext.com/blog fl oranext.com/fl orist-fl ower-schools A provider of point-of-sale software and websites for retail fl orists, FloraNext also provides an extensive series of articles on marketing, fl ower shop operations, trends and much more on its "Florist Blog." is company also provides an exhaustive list of national and interna- tional education institutions for those who want to continue their fl oral educa- tion as well as those who are considering a career in the fl oral industry. Floriology Institute fl oriologyinstitute.com Floriology Institute is a fl oral design and business education academy for all fl orists, from novices to experienced professionals. It off ers a range of topics via in-person, hands-on courses; live, interactive webinars via Zoom; and on-demand courses. One of Floriology's courses teaches students how to pass state or national certifi cation programs. FTD University FTD University's "Webinar & Design Series" features free live online presen- tations on topics that can help fl orists increase their sales, profi ts and design creativity. Visit the web page for a current list of topics and presenters. ftdi.com/ftduniversity/webinars.htm Florists can also view FTD University's extensive library of previously recorded webinars and design shows on YouTube. youtube.com/user/ FTDMercuryNetwork/playlists In addition to its online "Webinar & Design Series," FTD University also off ers a four-part "Virtual Mini Boot Camp," during which a variety of design and business management topics are presented including trends, weddings, sales, marketing, and customer service, to name just a few. ftdi.com/ftduniversity/ virtualminibootcamp International Fresh Produce Association (IFPA) Formerly the Produce Marketing Association (PMA), the International Fresh Produce Association focuses primarily on supermarket and mass-market fl oral issues. While the organization does not currently off er courses or webinars specifi cally for the fl oral sector, it does provide valuable articles, reports, white papers, press releases and other written resources for the furtherance of one's fl oral industry education. Topics include "Supermarket Floral Consumer Sentiment," "Supermarket Flower Buying Statistics," "Supermarket Floral Sales Data" and "Floral Holiday Point-of-Sale Data," among many others. freshproduce.com/resources/fl oral IFPA also provides weekly "Virtual Town Hall" discussions on business challenges in fresh produce and fl oral, with expert and interactive attendee participation to work toward solutions. One particularly intriguing topic is "Top Ten Global Consumer Trends for 2022." In addition, fl orists can access IFPA's video library, comprising past "Virtual Town Hall" sessions. freshproduce.com/events/ virtual-town-hall Association (PMA), the International mass-market fl oral issues. While the organization does not currently off er courses or webinars specifi cally for the fl oral sector, it does provide valuable fl oral sector, it does provide valuable releases and other written resources for releases and other written resources for the furtherance of one's fl oral industry education. Topics include "Supermarket releases and other written resources for the furtherance of one's fl oral industry education. Topics include "Supermarket Floral Consumer Sentiment," "Supermarket Flower Buying Statistics," "Supermarket Floral Sales Data" and "Floral Holiday Point-of-Sale Data," among many others. freshproduce.com/resources/fl oral IFPA also provides weekly "Virtual Town Hall" discussions on business challenges in fresh produce and fl oral, with expert and interactive attendee participation to work toward solutions. One particularly intriguing topic is "Top Ten Global Consumer Trends for 2022." In addition, fl orists can access IFPA's video library, comprising past "Virtual Town Hall" sessions. freshproduce.com/events/ education. Topics include "Supermarket "Supermarket Flower Buying Statistics," "Supermarket Floral Sales Data" and "Floral Holiday Point-of-Sale Data," freshproduce.com/resources/fl oral IFPA also provides weekly "Virtual Town Hall" discussions on business challenges in fresh produce and fl oral, with expert and interactive attendee participation to work toward solutions. One particularly intriguing topic is "Top Ten Global Consumer Trends for 2022." In addition, fl orists can access IFPA's video library, comprising past education. Topics include "Supermarket "Supermarket Flower Buying Statistics," "Supermarket Floral Sales Data" and

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